I’m a Creative Director born in Buenos Aires, Argentina. I came to the image world through styling and art direction, and I’ve spent the years since learning how to give a brand a point of view that people can feel before they can explain it.

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Today I work with fashion, beauty and lifestyle houses across Latin America and the US, from the first spark of an idea to the last frame. Some arrive wanting a new voice, others a world built from nothing, and I like both for the same reason: a good story changes how a brand is seen. Around me are the people who make it real, photographers, filmmakers, stylists and producers, and I enjoy leading that room with clarity and a quiet sense of play.

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My editorial work has found its way onto the covers of Vogue, Marie Claire and ELLE. Whether it’s a campaign, a page or a screen, I’m after the same thing: an image that feels considered, a little unexpected, and entirely true to the brand it belongs to.

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